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2015: The Year of the Franchise, Merchandise, and Rolling Your Eyes

2015: The Year of the Franchise, Merchandise, and Rolling Your Eyes

The big budget summer blockbuster may have started with Jaws in 1975, but nearly 40 years later, the excitement is on the wane, and the popcorn is beginning to taste sour rather than sweet. The “franchise” film now dominates the screens, with the studios putting all their weight behind them …
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