Don Mattrick gets Defensive about Xbox One Price

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Everyone has a different view as to who won E3. That being said, it is hard to argue the fact that Sony should be at least be considered for this position given the great press conference it had. One reason for this great conference is the fact that the PS4’s price tag undercut the Xbox One by $100. Despite this, the President of the Interactive Entertainment Business at Microsoft, Don Mattrick, feels his company is “over-delivering” value when compared to the competition.

During a recent video interview with Bloomberg TV, Don Mattrick said that $499 is a low price. In fact, some gaming analysts actually predicted the price would be higher. He went on to say that any modern piece of technology takes a significant investment, and Microsoft feels that $499 is not a ridiculous price point at all.

Mattrick finished up this thought by saying: “We’re delivering thousands of dollars of value to people, so I think they’re going to love it when they use it. We’re really making the living room your center of fun for your family.”

Since the Xbox One is not out yet, it is hard to say if it is really worth the $499 price tag. That goes double when consumers can buy a PS4 that offers a similar experience for $399. That being said, the Xbox One does come with a Kinect sensor in the box, which likely adds to the consoles higher price tag. The only problem there is that not every gamer is happy that the system requires Kinect. On top of that, you also have the Wii U that undercuts both of these systems. Although the Wii U does not offer the same power as the other two systems, the differences between these consoles will not be as grand as it was during the Wii generation of gaming.

Back when the PS3 first launched, Sony executives tried their best to justify the $599 price tag, much like what Mr. Mattrick is trying to do right now. Unfortunately for Sony, it did not work, and sales for the PS3 were sluggish during the early part of its life to say the least. Although the Xbox One has a lower price tag than what the PS3 had at launch, some have to wonder if it will suffer the same problems the PS3 had.

[via Bloomberg TV]

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