Motorola, which is now owned by Google, has announced that it will soon launch a new project that lets users design and customize their own smartphones. In short, consumers will be able to choose the components that go into making their smartphones. This will allow you to get everything that you need and nothing that you don’t need.
This new idea will be called Project Ara. The process will start with users who buy basic phones. From there, they could add the different components that they want to their phones. For example, people could pay more to get a better battery or a physical keyboard added. They can even choose the kind of sensors that they want on their phones.
To make this happen, Motorola has signed a deal with Dave Hakkens, a designer who is best known for creating Phonebloks. Although this idea has just been announced to the public, Motorola said on its official blog that this idea has been in the works for more than a year. Thus, this project is not in its infant stages anymore.
The blog post also said that Motorola wants to do for phone hardware what Android has done for phone software. It wants to create a vibrant ecosystem that will cater to the needs of its users. No longer will different people have to have the same phone. Everyone has different needs, and they really want phones to fit their users’ personalities. In the end, it gives people the power to decide what their phones will do and how they look.
For now, not much is known about this project except for the fact that it is in the works. The company has not even announced everything that you will be able to change with your phone. One thing is for sure … this project will change the way that people buy phones forever.