The beauty of the Evolution Kit is fact that consumers can now obtain and experience the latest service of Samsung Smart TV with their current purchased 2012 Smart TVs. It’s almost like getting the latest automobile model features in your “last year’s” vehicle.
As Samsung Electronics’ Sunny Lee (executive vice president of the Visual Display Sales & Marketing Team) puts it:
Evolution Kit has opened a new era of Smart TV and completed a true Smart TV with its innovative concept, which fits in the rapidly changing IT trends. Consumers can enjoy the latest features and services every year without having to purchase a brand new set. Samsung Smart TV users will enjoy Timeless TV that transcends time with Evolution Kit.
Perhaps the best feature is that it will allow users to get the latest apps and content providers without having to spend a ton of money on a new set.
I just hope down the line consumers won’t have to start updating their Evolution Kit!